From Next and Top Shop to Selfridges and Harvey Nichols, competition to create the biggest wow factor in window displays is fierce. Creative displays not only showcase products but also offer the ability for each brand to stand out from the crowd and achieve greater sales.
Creating window fashion need not be left to leading high street brands or the top end of the market, retailers in the window blind industry can harness this key sales and marketing display area to entice and inspire consumers, setting apart from competitors. Today’s retail market is fiercely competitive. Visually attractive retail displays attract new customer and gives them a reason to keep them coming back. People respond to visual stimuli, displays that grab our attention targets both our heads and our hearts.
Creating an attractive yet compelling display is a balance of three key elements;
- Showcasing product range
- Promoting what customers will want to buy
- Presenting the offering in a visually attractive way that create a competitive advantage
By achieving a balance of these three elements, a striking display presents the opportunity to encourage customers to enter the shop and one step closer to a sale.
Leading brands both on the high street and those selling luxury goods use their window displays as their stage for showcasing their products and their design capabilities. Louis Vuitton’s Window Display in Macy’s merged mirrored floor, lights and small faceted baubles to create the look of champagne bubbles, while Gucci have opted for a fresh summer look to showcase their products.
These ideas can be used to influence how we as an industry can display our product portfolio. Here at The Fabric Box we believe any window size can be utilised to create an enticing and inspiring window display. To get your creative juices flowing we are creating a number of display ideas which will inspire you to create your own, possibilities are endless.
